7 Reasons Your PharmacyNeeds a Google My Business Strategy

(An SEO Guide by Impacto Marketing Agency)

Introduction

In today’s digital-driven world, it’s not enough for pharmacies to simply exist — they must be found easily and trusted instantly by local patients.
And where does that journey start?
 Google My Business (GMB).

Patients searching “pharmacy near me” aren’t flipping through newspapers — they’re scanning Google’s local listings, often choosing among the top three results.
Without a strong GMB strategy, your pharmacy risks staying invisible while competitors capture your customers.

At Impacto Marketing Agency, we specialize in helping pharmacies and healthcare providers master local SEO — starting with Google My Business.
Here’s why your pharmacy needs a winning GMB strategy today:

1.Get Discovered by Local Patients Instantly

Imagine a patient nearby looking for antibiotics late in the evening.
If your pharmacy isn’t visible at the top of their local search, they’ll walk into someone else’s store.

 Fact:

• 46% of all Google searches are for local businesses.
• 78% of local mobile searches result in offline purchases within 24 hours. (Source: Google)

Action Step:
Make sure your business name, address, phone number, and hours are correctly listed — always!

2.Build Trust Through Reviews and Ratings

Today’s patients behave like consumers: they read reviews before trusting a healthcare provider.
Pharmacies with strong positive reviews not only attract more foot traffic but build long-term loyalty.

 Stat:

• 90% of consumers read reviews before visiting a business. (BrightLocal)

Action Step:
Encourage every happy customer to leave a quick review. Respond to every review — good or bad — to show your pharmacy genuinely cares.

3.Communicate Vital Updates with Ease

Google My Business allows you to publish real-time updates:

• New services (e.g., flu shots, travel vaccines)
• Promotions (e.g., discounts on supplements)
• Changes in opening hours (especially during holidays)

Impact:
You stay relevant and keep your community informed without needing heavy advertising costs.

Action Step:
Post a short update on GMB at least once a week — promotions, health tips, or pharmacy news.

4.Boost Calls, Website Traffic, and Walk-In Visits

GMB isn’t just a listing — it’s an action center:

•  Click-to-call for immediate contact
  
•  Directions button for easy navigation
  
•  Website link for deeper browsing

Impact:
Every click = a potential loyal customer.

Action Step:
Ensure your phone number is clickable, and your website link leads to a mobile-friendly, fast-loading site.

5.Differentiate Your Pharmacy with Stunning Visuals

Patients love visuals. Pharmacies that showcase their storefront, staff, and clean interiors receive:

• 42% more requests for directions
• 35% more website click-throughs
  (Source: Google)

Types of Photos to Upload:

• Store exterior (for easy recognition)
• Friendly pharmacists helping customers
• Special service areas (e.g., vaccination room, compounding center)

Action Step:
Add at least 10 professional photos to your GMB profile — refresh seasonally if possible.

6.Climb the Ranks with Local SEO Power

An optimized GMB listing helps your pharmacy rank higher in the Google Local 3-Pack — the top three businesses that appear prominently in local searches.

 Benefit:

• Increased trust (“if it’s top-ranked, it must be good”)
• Higher visibility without paid ads

Action Step:
Use keywords naturally in your business description:
e.g., “pharmacy in Edmonton offering compounding services and travel vaccinations.”

7.Analyze and Optimize with GMB Insights

Google provides free powerful data inside GMB:

• How many people found you
• What search terms they used
• How many clicked call, directions, or website

 Impact:
You can learn which services are in highest demand and fine-tune your marketing.

Action Step:
Review your GMB Insights monthly to see what’s working — and double down on it.

Real-World Example:

Summerside Pharmasave (one of our valued clients)

• After a strategic GMB overhaul:
  • 31% increase in calls from GMB listing
  • 45% growth in direct website traffic
  • Over 200% increase in reviews within 6 months

How?
Consistent posting, professional photo updates, keyword optimization, and review management.